Cincoro

Cincoro began in 2016 over a dinner where Michael Jordan, Lakers co-owner Jeanie Buss, Bucks co-owner Wes Edens, Celtics co-owner Wyc Grousbeck, and Emilia Fazzalari discovered a shared love of tequila — and realized nothing on the table that night was quite what they wanted. Three years and more than 1,000 custom formulations later, Cincoro launched.

The name is a blend of “cinco” and “oro” — a nod to the five founding partners and their pursuit of the gold standard in tequila. Produced in Jalisco from 100% Blue Weber agave, Cincoro takes the unusual approach of blending distillates from both the lowland and highland appellations of Jalisco, where most brands use one or the other. The result layers bright, citrusy highland character with the deeper, earthier notes of the valley.

The bottle is its own statement — designed in collaboration with Mark Smith, Nike’s VP of Innovation Special Projects, with a 23-degree angle that nods to Jordan’s jersey number and the silhouette of the agave plant.

Find Cincoro Blanco, Reposado, and Añejo at Super Cellar.