Martini Fiero 1L

Bright, bittersweet, and way more fun than your usual aperitif, Martini Fiero is the kind of pour that instantly makes a simple drink feel like a plan.

• Nose: Juicy orange peel and citrus oil, with a light herbiness that feels fresh, not perfumey.
• Taste: A punch of sweet orange up front, then gentle bitterness like marmalade on toasted bread, plus warm spice and a little floral lift.
• Finish: Orange zest lingers with a pleasantly bitter edge that keeps you reaching for the next sip.

This is an Italian aperitif, so it’s built for that pre dinner moment when you want your drink to wake up your appetite, not knock you out. The orange is the star, but it’s not one note candy orange. You get layers, sweet, bitter, zesty, slightly spicy, and that’s why it plays so well in easy mixed drinks.

If you usually find classic red vermouth a bit too dark or too medicinal, Fiero is the brighter, fruitier lane. Think more sun soaked citrus and less old library. It’s also low effort in the best way, it brings enough flavour that you don’t need a whole bar cart to make it interesting.

How to drink it when you want maximum payoff with minimum fuss, pour it long with tonic and lots of ice, then add an orange slice. Want it a bit sharper, a squeeze of grapefruit or a twist of lemon brings out the bitter citrus edge. Feeling fancy, it’s a great swap in spritz style drinks when you want something more orange forward.

Perfect for rooftop hangs, park picnics, or the “we’re cooking but we’re snacking first” hour. It also works as a gateway aperitif for people who say they don’t like bitter drinks, because the orange sweetness eases you in.

Fun Fact: Martini isn’t just a brand name, the company started in the 1860s in Turin and helped popularize the whole Italian aperitivo ritual around the world.