Absolut is all about bold spirit, creative energy, and a clean, smooth vodka that’s made to mix, sip, and celebrate with. Born in Sweden in 1879, it’s crafted from winter wheat and pure deep well water, giving it that signature soft, full-bodied taste. Absolut doesn’t just stick to tradition — it’s a brand that’s been part of pop culture, nightlife, and art for decades. Whether you’re pouring a classic martini, mixing a fruity cocktail, or just keeping it simple, Absolut keeps it real, easy, and unmistakably smooth.